1. Simplicity is Sophistication:
   Simplicity is the ultimate sophistication. Stripping away unnecessary complexities creates an elegant and intuitive tool that doesn’t overwhelm users with excessive buttons and settings.
2. Intuitive User Experience:
   Creating a camera that caters to beginners while offering essential features requires a delicate balance. The aim is to provide a seamless and user-friendly experience that empowers photographers to capture their vision effortlessly.
3. No Need for Instruction Manuals:
   We believe in a camera that guides users effortlessly, allowing them to start capturing memories without the need for extensive manuals.
4. The Challenge of Two User Worlds:
   Designing for both experienced film photographers and newcomers presents a significant challenge. The design team must bridge the gap by providing a smooth transition from traditional film cameras to this modern day product.
5. Embracing Skeuomorphism
   While the modern age tempts us to use digital buttons, touch screens and displays, there is a certain magic in embracing skeuomorphism and paying homage to traditional film cameras. By striking a balance between digital convenience and the essence of analog photography, we hope to capture the best of both worlds.
6. Beautiful Pictures (of course):
   Ultimately, a well-designed camera’s purpose is to capture beautiful moments.

Simplicity and Skeuomorphism

Designing a camera is an art that combines functionality, aesthetics, and user experience. This is how I briefed my design team at the very beginning of the project.